MASB Director since 2012, Karen Ebben is President of Global Marketing Impact, LLC, an award-winning Fortune 100 Marketing and Advertising executive with 20+ years of global analytics, research & consumer insights experience, she is a consultant specializing in improving marketing effectiveness. Previously, she was Director of Global Advertising & Marketing Effectiveness for General Motors, where she accelerated improvements in marketing accountability.
Having also served as CMO for an auto brand, Karen’s sponsorship experiences span negotiation, strategy, activation & measurement of Olympics, Golf, Fashion Week, Motorsports, GM Test Track at Disney’s Epcot Center, and other entertainment and cause-related venues. Her work has earned Cannes, AME, DMA and Effie recognition.
She co-leads MASB’s Sponsorship Accountability Metrics (SAM) and Marketing Metric Catalog (MMC) initiatives. Karen received the Joseph Plummer MASB Trailblazer Award in 2022.