Projects Under Way

BRAND INVESTMENT & VALUATION (BIV)

Establishing “generally accepted brand investment and valuation standards” that will provide consistency, comparability, credibility and actionability. MORE…

COMMON LANGUAGE FOR MARKETING & METRICS

Establishing industry endorsed common language and definitions to eliminate ambiguity in marketing terminology and encourage trust and collaboration within and across the marketing industry & business communities.  MORE…

CONTINUOUS IMPROVEMENT IN RETURN

Applying the science of measurement and process management to marketing, resulting in continuous improvement over long periods.  MORE…

gadfly FELLOWS

Crossing academic silos to engineer a structure & curriculum needed by businesses to reengineer marketing with the role of marketing measurement central, integrated within other metrics along the value chain, and tied to overall financial analyses.  MORE…

IMPROVING FINANCIAL REPORTING (IFR)

Setting generally accepted brand investment and valuation standards for the inevitable time when the reporting of brand value is required for internally developed brands.  MORE…

MASB MarCom

Effectively communicating the importance of MASB and its work to the advancement of the marketing discipline & business overall.  MORE…

THE MASB BOOK I

Compiling the best of MASB in a book that provides a rallying point for those committed to greater accountability in marketing, the development of standards for marketing reporting, and a stronger role for marketing in strategic decision-making.  MORE...

MEASURING & IMPROVING CPG RETURN USING CLV

Improving marketing strategies for CPG by demonstrating how to measure and forecast return from advertising and among targets, helping CPG marketers better manage & improve return from target marketing practices.  MORE…

MMAP MARKETING METRICS CATALOGUE

Designed to provide vendors and users of marketing metrics with a systematic way of thinking about them, the criteria for assessing their usefulness, their relationships between one another, and their relationships to measures of financial performance.  MORE…

MMAP AUDIT, TRAINING & ADVISORY SERVICES

To meet growing demand for training and advising on how to meet MMAP standards, the MMAP Center Advisory Group provides the audit, training & advisory services to help measurement providers and users.  MORE…

PROJECTS COMPLETED

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