Advertising Digital Identification (Ad-ID) has joined the marketing accountability movement by becoming a MASB member.
The industry standard for identifying advertising assets (broadcast, print and digital) across all media platforms, Ad-ID was developed by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA), both MASB members.
Similar to the UPC code of the packaged goods industry, Ad-ID generates a unique identifying code for each advertising asset and applies that code to all media. It was started in 2003 to “bring more accuracy to the coding process, consistency to ad identification, and to provide the foundation for digital convergence.”
Harold Geller, Ad-ID’s Chief Growth Officer, will be taking a seat on the MASB Advisory Council. He has worked in media buying/planning, account management, financial, and technology roles at MindShare, Ogilvy & Mather, McCann Erickson and Ted Bates and Foster Advertising.
Geller will present Ad-ID and its Universal Code for Ads at MASB Winter Summit 2017, Feb. 16-17 in Orlando, Florida. Don’t miss this opportunity to learn about the future of media advertising identification!