Brand Experts Gathering in Chicago

Brand Valuation SummitThe 2019 MASB Summer Board Meeting & Summit takes place Aug. 8–9 at the historic Blackstone Hotel, 636 South Michigan Avenue, Chicago IL. The program runs from 8 AM – 5 PM followed by reception and dinner on Thursday, and 8 AM–Noon on Friday.

Slated to attend include Pam Forbus, SVP Consumer Analytics, Insights & CRM at The Walt Disney Company, as well as brand experts Bobby Calder, Kellstadt Professor of Marketing at Northwestern University and Chair of ISO Technical Committee 289; Kevin Lane Keller, E.B. Osborn Professor of Marketing in the Tuck School of Business at Dartmouth University, and Stephen Diorio, MASB Fellow and Director of the Forbes Marketing Accountability Initiative powered by MASB.

We will also be presenting the inaugural Blair Award for Marketing Accountability.

The Blackstone (Marriott Autograph Collection) is located in the center of downtown Chicago, a 10-minute walk from the Art Institute of Chicago and the Willis Tower. The Magnificent Mile’s shops, Grant Park, and Museum Campus are all less than 1.2 miles away.

Contact events@themasb.org to request an invitation. Reduced-rate rooms are available through July 17.