Brand Finance CEO to Headline MASB Winter Summit Feb 25

Marketing on the Leading Edge is the theme of MASB Winter Summit 2021, and Brand Finance CEO David Haigh will bring the perspective of a global leader in brand valuation in a spotlight interview with MASB President/CEO Tony Pace.

Haigh represents the British Standards Institute on ISO Technical Committee 289, working with MASB (which represents the American National Standards Institute) and marketing organizations around the world on the standardization of brand valuation and evaluation methods and practices. ​

Request an invitation to this remote, Zoom event from events@themasb.org.

Session 1 February 25 | 1–4 PM ET

Spotlight Interview: David Haigh, CEO, Brand Finance
The Financial Value of Brands Imperative: Why Brands must be valued in financial terms
Sponsorship Panel: Sponsorship in the Post-Pandemic World Part 1
New Project Announcement: Media and Brand Engagement
Digital Marketing Accountability Panel: The continuing evolution of digital marketing

There is no cost to participate, but voluntary contributions are welcomed.

Session 2 April 8 | 1–4 PM ET
Program TBA