Brand Value Subject of Summer Summit Session 1 TOMORROW

REGISTER for MASB SUMMER SUMMIT SESSION 1 AUG. 6

Brand Value is the theme of the first session of MASB Summer Summit on August 6 and everyone is invited. The remote, online program will include:

• Brand Value Practitioner Panel
• Adoption of Brand Valuation – New Insights from ANA/MASB
• New ISO Standard on Implementation and Reporting
• Brand Value Working Group Discussion

PLUS: Marketing’s Vital Role in Tackling the Covid-19 Pandemic

Due to the current challenges of traveling and gathering, MASB is holding its 2020 Summer Summit remotely in a series of 2-1/2 to 3 hour Zoom events 12:30 – 3:30 ET on Aug. 6Sep. 17 and Oct. 8. Each session will include project team panels, spotlight interviews and feature presentations followed by live Q&A.

REGISTRATION FEE: There is no mandatory “seat fee” for the sessions. We ask that participants make a voluntary donation to defray costs (suggested amount $100). We also ask that each participant invite an industry colleague to participate.