C3 Metrics Joins MASB to Advance Transparency in Marketing Attribution

C3 Metrics, a global leader in cross-channel advertising measurement and accountability, has been named a member of MASB, the Marketing Accountability Standards Board, the not-for-profit organization dedicated to establishing marketing measurement and accountability standards across industry and domain.

C3 Metrics joins MASB members who are among the marketers, measurement providers, industry associations and business academics devoted to establishing and advancing accountable marketing practices. MASB represented the U.S. in the drafting of the new ISO brand evaluation standard and is a partner in the Forbes Marketing Accountability Initiative powered by MASB.

Jeff Greenfield of C3 Metrics
C3 Metrics COO Jeff Greenfield

“Since its inception, C3 Metrics has been devoted to advancing integrity and transparency in the marketing attribution field,” said Jeff Greenfield, COO of C3 Metrics. “As such, we take particular pride in joining the Marketing Accountability Standards Board community and in partnering with their efforts to improve accountability in marketing.”

“As an expert on marketing attribution and related subjects, we welcome C3 Metrics as a member,” remarked Frank Findley, MASB Executive Director. “They will have a lot to offer as we continue to tackle some of marketing’s greatest challenges.”