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    • MASB Overview [PDF]
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    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
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      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
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    • Publications
    • Sponsorship Accountability Series
  • EVENTS
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Home Archive for category "Common Language in Marketing"

Category: Common Language in Marketing

Diversity Marketing: What’s the Definition?

The Association of National Advertisers chose “diversity” as the ANA 2021 Marketing Word of the Year. What is the definition …

12/16/2021 12/16/2021
Read More"Diversity Marketing: What’s the Definition?"

Marketing Dictionary Celebrates 10 Years of Eliminating Ambiguity

MASB’s online Common Language Marketing Dictionary is marking its 10-year anniversary. The free educational resource is independent, objective, regularly updated by …

09/21/2021 09/21/2021
Read More"Marketing Dictionary Celebrates 10 Years of Eliminating Ambiguity"

Farris Recognized as Trailblazer for Developing Marketing Dictionary

Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been …

09/17/2020 09/18/2020
Read More"Farris Recognized as Trailblazer for Developing Marketing Dictionary"

Common Language Marketing Dictionary Upgrade Announced

Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with …

08/23/2018 10/19/2018
Read More"Common Language Marketing Dictionary Upgrade Announced"

Common Language Dictionary Launched

In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in …

10/02/2014 10/03/2016
Read More"Common Language Dictionary Launched"

AMA, ANA, MSI & MASB Kick Off Common Language in Marketing

In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in …

06/02/2014 10/03/2016
Read More"AMA, ANA, MSI & MASB Kick Off Common Language in Marketing"
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