Common Language Marketing Dictionary Upgrade Announced

Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with a relaunch of the Common Language Marketing Dictionary on a new platform slated for early September. Earlier this month at MASB Summer Summit in Boston, project team co-leader John Gaski of Notre Dame University …

Marketing Dictionary Popularity Rising

Monthly users of the Common Language Marketing Dictionary website (marketing-dictionary.org) surpassed 12,000 in January, making this free educational resource the definitive source for marketing terms and definitions. The site has grown to include more than 1,700 edited marketing terms, with new ones being added monthly. In 2010, a diverse group of marketing professors and corporate executives …

Notre Dame’s Gaski Joins Advisory Council

The MASB Advisory Council is pleased to announce the addition of John Gaski PhD, Associate Professor in the Mendoza College of Business at Notre Dame. His primary research interests are the societal impact of marketing activity and power in the distribution channel. He is also a strong proponent of marketing accountability: “Marketing tactics represent …

Common Language Dictionary Launched

In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in Marketing: The Global Resource for Defining Marketing Terms and Metrics. The dictionary will include links to the MASB Marketing Metrics Catalogue, as specific metrics undergo the MMAP audit. Establishing industry endorsed common language and …

AMA, ANA, MSI & MASB Kick Off Common Language in Marketing

In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in Marketing: The Global Resource for Defining Marketing Terms and Metrics. The on-line marketing dictionary will include links to the MASB Marketing Metrics Catalogue, as specific metrics undergo the MMAP audit. Establishing industry endorsed common …