Diversity Marketing: What’s the Definition?
The Association of National Advertisers chose “diversity” as the ANA 2021 Marketing Word of the Year. What is the definition …
Category: Common Language in Marketing
Marketing Dictionary Celebrates 10 Years of Eliminating Ambiguity
MASB’s online Common Language Marketing Dictionary is marking its 10-year anniversary. The free educational resource is independent, objective, regularly updated by …
Farris Recognized as Trailblazer for Developing Marketing Dictionary
Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been …
Common Language Marketing Dictionary Upgrade Announced
Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with …
Common Language Dictionary Launched
In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in …
AMA, ANA, MSI & MASB Kick Off Common Language in Marketing
In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in …