Diorio Appointed MASB Fellow

NEW YORK, December 5, 2018 (Newswire.com) – Every movement needs its champions and marketing accountability has found one in Stephen Diorio, leader of the Forbes Marketing Accountability Initiative powered by MASB, which is helping marketing executives and their peers in Finance measure communicate and maximize the contribution of marketing to enterprise value and growth. …

Practical & Profitable Actions for Marketers

The contribution of marketing to enterprise value in an intangible, digitally-driven economy is significant – often more than 50 percent, according to the recently released Forbes Marketing Accountability Report. Based on a global survey of 800 marketing executives, the 90-page analysis also reveals that: Marketers who invest in building organizational incentives, processes, systems and skills to improve marketing performance measurement and …

Forbes and MASB Team Up for Marketing Accountability Initiative

Forbes CMO Practice has joined forces with MASB, the Marketing Accountability Standards Board, to form The Forbes Marketing Accountability Initiative – powered by MASB. The goal is to help CMOs and the marketing industry communicate the contribution of marketing to enterprise value and identify common-sense ways to improve marketing accountability. At MASB Summer Summit …