Finance and Marketing Working Together

MASB Summer Summit 2015 MASB member companies are reporting a positive shift in the working relationship between marketing and finance departments. “This is what MASB is really about,” said Rick Abens of Foresight ROI, who led a Marketing and Finance Pairs panel discussion at the August summit, “helping these two very different groups align …

Forbus Branded “Trailblazer”

During Summer Summit 2015, recently appointed MAF Trustee Pam Forbus was awarded the MASB Trailblazer Award for her exemplary work as a MASB Director, 2012 – 2015. She served as co-lead of the MMAP Marketing Metrics Catalogue Project team. Pam has been ahead of the pack in measurement-based accountability. At Frito-Lay, she was part of a cross-functional leadership team …

Summer Summit in Chicago

MASB’s 2015 Summer Summit in downtown Chicago was a great success. More than 50 were in attendance (a new record), including leading academics and industry group reps together with marketing and finance professionals from some of the most influential companies in America. Everyone was committed to establishing marketing measurement and accountability standards. Presentations and panel discussions addressed …

Summer Summit 2015 Preview

2015 Summer Board Meeting & Summit August 13-14 (Chicago) Where Marketing & Finance are Working Together to Create Value in the 21st Century: Applying the Science of Measurement to the Art of Marketing under Umbrella of Governance DAY 1 (Thursday): The Marketing Accountability Agenda, Game Changing Projects & Dinner PANEL A: MARKETING & FINANCE ACCOUNTABILITY …

“Pairs” to Participate in 2013 Summer Panel

Marketing and finance professionals are working together internally on accountability initiatives and now have the forum to network and benchmark with other marketing and finance professionals across organizations. The MASB 2013 Summer Board Meeting and Summit will again highlight this relationship, with the Marketing & Finance “Pairs” Panel III. Following is what a few …

Plummer Receives Trailblazer Award

At the Winter event, Joe Plummer was presented the MASB Trailblazer Award, in recognition of his “blazing a trail for others to follow through unsettled country or wilderness.” Joe became a member of The Boardroom Project in 2006, a Founding Director of the resulting MASB in 2007 and a Founding Trustee of the Marketing …

Unique Opportunity for Marketing & Finance Partnerships

Marketing and finance professionals are working together internally on accountability initiatives and now have the forum to network and benchmark with other marketing and finance professionals across organizations. The MASB 2013 Winter Board Meeting and Summit again highlighted this relationship, with charter members from Kimberly-Clark, ConAgra Foods, Hershey, General Motors, Frito-Lay and MillerCoors participating …