Digital Media Accountability Fellowship Open

Help lay the measurement foundations for accountable marketing as a MASB Fellow.

MASB, the Marketing Accountability Standards Board, is seeking an experienced Marketing Scientist (or other Academic) to join in its mission of establishing marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision makers and users of performance and financial information.

The Fellow will focus on advancing marketing accountability for digital media.

Responsibilities include publishing articles in academic journals and popular industry publications and representing MASB at industry conferences.

Appointed by the MASB Board and reporting to the Executive Director, the MASB Fellow is an integral part of the research and technical activities of the organization, aimed at helping marketing professionals realize full accountability and strategic status in the Boardroom as reliable forecasters and achievers of consistent growth in customer revenues, earnings and cash flows, quarter-to-quarter and year-to-year.

If you’re knowledgeable, passionate and prolific about marketing accountability and you’re ready to join our team of thought leaders and influencers, contact Frank Findley, frankfindley@themasb.org.