Chris Kuist

MASB Advisor since 2017, Chris Kuist became SVP Research & Impact at IAB in April 2017. He previously served as VP Insights & Innovation at The Weather Company, where he supported all aspects of the revenue arm of the business across sales, sales strategy, ad product development, design, content, data science and senior leadership. Prior to that he was Senior Director, Digital Research, at Viacom.

He received his BA in International Relations & Political Science from the University of Wisconsin – Madison and his MA in International Relations from the University of Kent.

Chris serves on the MASB Marketing Team.