Chris Murphy, MASB Advisor since 2015, is the Chief Client Officer at Kantar Millward Brown. He has previously served as President, MIllward Brown Analytics and as the Managing Partner of our Market Sciences & Innovation department. Before joining Millward Brown, Chris led Corporate Brand Strategy/Implementation and Insights & Analytics at Verizon. He has held senior-level positions with M/A/R/C Research and US West.
He speaks regularly at industry associations, including the ANA, AMA, MSI, GBC, ALI, PRSA, and AARP Focalyst forum.
Chris holds a BA in economics from Furman University and a Master of Marketing Research from the Terry College of Business, University of Georgia, where he is on the Executive Board and is a recurring guest lecturer.