Don Sexton

A founding Advisory Council member (2011), Don Sexton is Professor of Marketing and Professor of Decisions, Risk and Operations at Columbia University. His research concerns marketing return on investment and branding strategy.

Don is the founder and President of The Arrow Group, Ltd., a firm that provides consulting and training services in the areas of marketing and branding to companies such as GE, Pfizer, IBM, Citigroup, Unilever, and DuPont. He is Past-President of the New York chapter of the American Marketing Association.

He is the author of the best-selling Marketing 101, Branding 101,and Value Above Cost. His articles have appeared in numerous publications such as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, andManagement Science. He is frequently quoted in media such as the New York Times, Business Week, Ad Age and Beijing’s China Economic Daily.

He received his PhD and MBA from the University of Chicago in the fields of economics and mathematics and a BA from Wesleyan.

Don is a member of the MASB MarCom Project and MASB Book Project teams.

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