MASB Director since 2010, E. Craig Stacey, serves on the faculty of New York University as Research Director at the Center for Measurable Marketing. He is a recognized expert in the area of marketing productivity analysis with special emphasis on marketing mix modeling and online versus offline marketing resource allocation.
Previous experience includes Founding Partner of The Marketing Productivity Group, Principal & Analytics Director at MarketShare Partners, Managing Partner at ACG Solutions, Industry Liaison for Emory University’s Zyman Institute of Brand Science, Director of Marketing Science at The Coca-Cola Company, and SVP Analytic Product Management & Development at IRI.
Craig has been a consultant for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation. He has served as a faculty member at Columbia and Emory Universities. He holds a PhD in marketing and statistics from the University of Alabama.