Emanuel De Luca

DeLucaEmanuelEmanuel De Luca is Manager of Analytics at the SC Johnson Global Media Measurement Center of Excellence . He created the first media results database at SCJ, redesigned the engagement process and milestones for all advanced analytics projects, and successfully coordinated the first shopper ROI measurement. He was previously Analytics Manager at Nielsen.

Manu received his Master’s degree in Data Mining from Universidad Austral, Buenos Aires.

 

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