A MASB Advisory Council member since 2014, Greg Banks is COO of Foresight ROI, the leading supplier of shopper marketing decision support. Prior to Foresight, Greg was a director at Monitor Deloitte, in the Customer & Marketing Strategy practice. Greg also founded and presided over the Omnicom accountable marketing agency Javelin.
Greg has been a regular contributor to CMO.com, Deloitte Review, and Ad Age. He’s a prominent thought leader regarding trends in innovation, change management, design thinking, big data, marketing effectiveness and customer empowerment.
He holds a bachelor’s in Journalism from the University of Missouri (Columbia), a Master of Science from Northwestern University, and a post-graduate degree in Professional Services from Omnicom University.
Greg co-leads the Continuous Improvement in Return Project team.