Greg Banks

Greg Banks Foresight ROIA MASB Advisory Council member since 2014, Greg Banks is COO of Foresight ROI, the leading supplier of shopper marketing decision support.  Prior to Foresight, Greg was a director at Monitor Deloitte, in the Customer & Marketing Strategy practice.  Greg also founded and presided over the Omnicom accountable marketing agency Javelin.

Greg has been a regular contributor to, Deloitte Review, and Ad Age. He’s a prominent thought leader regarding trends in innovation, change management, design thinking, big data, marketing effectiveness and customer empowerment.

He holds a bachelor’s in Journalism from the University of Missouri (Columbia), a Master of Science from Northwestern University, and a post-graduate degree in Professional Services from Omnicom University.

Greg co-leads the Continuous Improvement in Return Project team.