Greg Banks

Greg Banks Foresight ROIA MASB Advisory Council member since 2014, Greg Banks designs and operates fact-based systems that generate recurring growth. He has held several C-suite positions at innovation consultancies and analytics suppliers. He built a Marketing Effectiveness practice for Monitor Deloitte. He also founded and ran Omnicom’s Javelin as the first accountable marketing agency.

He has a bachelor’s in Journalism from the University of Missouri-Columbia; a master’s from Northwestern University; and a post-graduate degree in Professional Services from Omnicom University.

Greg co-leads the Continuous Improvement in Return Project team.