MASB Advisor since 2016, Harold Geller is Chief Growth Officer of Advertising Digital Identification LLC (Ad-ID) a U.S.-based advertising-metadata system – the UPC code for ads across all platforms – a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA).
Harold speaks and writes extensively regarding interoperability, digital workflow and metadata in advertising and co-authored six white papers on the subject. His career spans over 30 years in the United States and Canada. He has worked in media buying/planning, account management, financial, and technology roles at MindShare, Ogilvy & Mather, and McCann Erickson, and the defunct Ted Bates and Foster Advertising.
Harold is a graduate of radio and television broadcasting from Seneca College (Toronto, Ontario).