James Gregory

A founding Advisory Council member (2011), James Gregory is chair of Tenet Partners. He is one of the U.S. communications industry’s recognized experts and leading advocates of corporate branding.

Jim speaks widely on the subject of corporate branding to both business and academic audiences. He has also authored five books: Marketing Corporate Image: The Company as Your Number One Product, Leveraging the Corporate Brand, The Best of Branding, Branding Across Borders, and his most recent book which is an international best seller, Powerhouse — The Secrets of Corporate Branding. Jim pioneered the CoreBrand Index®, an annual research survey designed to capture vital reputation and financial statistics for CoreBrand’s various measurement studies.

Jim is an Executive Senior Fellow at The Conference Board where he works on the Global Innovation Initiative. He is also a candidate for a doctorate focused on statistics and analytics from the Muma College of Business at the University of South Florida. Jim co-leads the MASB Improving Financial Reporting Project team.

Jim co-leads the Improving Financial Reporting Project team.