Jeff Greenfield

Jeff Greenfield C3 MetricsMASB Advisor since 2019, Jeff Greenfield is the co-founder and Chief Operating Officer at C3 Metrics. As the chief architect of the platform, he worked directly with the former CEO and chairmen of Nielsen to solve advertising’s attribution problem. His technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek and more. He is the former publisher of Branded Entertainment Monthly, which detailed industry statistics, gaps and trends.

He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. He studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences. He is an instrument-rated pilot and a performing member of Hollywood’s Magic Castle.