A MASB Advisory Council member (2012), Jeff Winsper is President of Winsper and the founder of Black Ink. Winsper helps C-level executives who wish to operate marketing like a business. Black Ink helps CFOs and CMOs measure, monitor, and optimize their marketing investments.
Jeff has been dedicated to the advertising and marketing community for over twenty years. With a breadth of strategic marketing and business expertise, he has helped a variety of companies throughout their life cycle, ranging from start-ups to the Fortune 500. Prior to establishing Winsper, he was an EVP at Mullen, the nation’s 24th largest brand agency with advertising, public relations, direct, interactive, and design capabilities.
Prior to Mullen, Jeff co-founded the agency that later became Leo Burnett/Boston, New England’s largest business-to-business agency with billings of $260M. As president of the Boston office, he oversaw all operations, sales, marketing, and services.
He holds a BA from Providence College.
Jeff is on the Continuous Improvement in Return Project team.