Kåre Sandvik is Professor of Marketing at the University of South-Eastern Norway’s School of Business. His research includes market orientation, product innovations, interorganizational and relationships management, distribution and digital channels, scenarios, and marketing finance.
His journal publications include the International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research, Journal of Tourism Futures, Journal of Travel Research, International Journal of Advertising, Journal of Supply and Purchasing Management. He recently directed a large grant industrywide research project, Developing Sources of Competitive Advantage in the Norwegian Travel Industry.
Kåre earned his PhD in Strategy & Management and his MSc in Business Administration from the Norwegian School of Economics.