Kathleen Hunter

HunterKathleenA MASB Director since 2015, Kathleen Hunter is Executive Vice President at the Association of National Advertisers (ANA). Her responsibilities focus on management of ANA’s robust content portfolio, thought leadership and knowledge partnership program.

She established the Marketing Knowledge Center which connects ANA members to resources they need. Members can access best practices, articles, case studies, and marketing tools, connect with the Ask the Expert team for customized answers to specific marketing challenges, and participate in the Marketing Futures innovation program to equip members with cutting-edge trends and insights. She also leads the Brand Activation and Word-of-Mouth Divisions to increase member services in these disciplines.

She received her BS in Management from Seton Hall University and her MA in Information Science from Pratt Institute.

Kathleen is a member of the MASB Marketing team.