A MASB Director since 2015, Kathleen Hunter is EVP Content Innovation at the Association of National Advertisers (ANA). With over 20 years of research management experience in the marketing industry, she oversees all aspects of content strategy, thought leadership and knowledge partnerships. She established the Marketing Knowledge Center which actively connects ANA members to the resources they need to be successful. Members can explore online content to access best practices, articles, case studies, and marketing tools, connect with the Ask the Expert team in real time for customized answers to specific marketing challenges, and participate in the Marketer’s Edge research program for trend data, practical solutions and peer benchmarks.
She received her BS in Management from Seton Hall University and her MA in Information Science from Pratt Institute.
Kathleen is a member of the MASB Marketing team.