Mark McLaughlin

Mark McLaughlin MASB Advisor since 2019, consultant Mark McLaughlin has two decades of experience in marketing, media and advertising strategies. Working with dozens of Fortune 500 companies in every major field from politics to packaged goods, he is recognized for treating advertising as an investment in brand equity and sales returns. His career developed at ad agencies where he was one of the first senior agency executives to re-think strategy in the context of digitally empowered consumers. This led to roles as a founder of the first company to focus on “rich media” and to leadership positions running digital agencies for IPG and Havas. Before starting his consultancy, he worked at Yahoo!, positioning the company as a strategic partner for ad agencies and the 100 Leading National Advertisers. He has a BA in English Literature from Colgate University.