Michiel van de Watering

Michiel van de WateringMichiel van de Watering, MASB Advisor since 2018, is a marketing consultant from the Netherlands. After graduating from Hotelschool The Hague with a BHA in Finance, he started his career in financial services and worked in various marketing positions. After several years, he switched to marketing consultancy. Since 2004, he has been an independent entrepreneur, advising companies on strategy development and improving the results of marketing effectiveness. Visit AccountableMarketing.expert.

In 2012, he wrote his first book; MarketingKassa, which was updated and republished this year as YES! Accountable Marketing: Accountability for Results Driven Marketing.

Michiel has a master’s degree in Marketing Strategy, Brand Management and Marketing of Services from the University of Groningen.