Mike Duffy joined The Boardroom Project in 2005 and became founding Director of the MASB in 2007. He is widely known as the Father of Market Mix Modeling in practice.
Mike Duffy has been VP Hendry Marketing Solutions at SymphontIRIGroup since 2010. He previously served as Senior Advisor Business Development & Strategy, NuVista Inc., a leader in market structure consulting. Prior to that Mike served as SVP of Marketing for Nielsen Advisory Services. Previous positions include Director of Analytics Marketplace Measurement at Kraft Foods, Senior Manager Analytics & Syndicated Services for PepsiCo, consultant for General Foods, and Marketing and Development Manager for AC Nielsen.
Mike holds an MS in geology from University of Pittsburgh and BS in biology from Michigan State University.