MASB Advisor since 2023, Nikhil Gharekhan is co-founder and Managing Partner at Presciant. He’s a global expert in applying brand and business strategy, brand financial analysis & research, brand architecture & portfolio strategy, naming, positioning, analytics and project management to produce powerful strategic solutions for client brands.
Before founding Presciant, Nik was Senior Partner at Ogilvy Consulting where he addressed complex branding questions for leading clients, in B2B, B2C and non-profit categories, including American Express, Aetna, Pfizer, MD Anderson, Caterpillar, Google, and the Bill & Melinda Gates Foundation.
Prior to Ogilvy Consulting, Nik worked at Millward Brown / Kantar’s North American practice, where he helped clients improve their business results through strategic and analytical techniques, and FutureBrand, where he led client engagements in brand strategy and analytics. He has also been a Principal Consultant in PricewaterhouseCoopers’ corporate strategy practice, and at IBM he led a team that designed a breakthrough microprocessor chip.
Nik holds an M.B.A. from the Wharton Business School in finance and operations as well as a Master’s degree from MIT in Electrical Engineering and Computer Science. Before that he received a Bachelor’s degree from Columbia University.