Shyam Venugopal, MASB Director since 2015, is Vice President, Global Insights And Advanced Analytics, for PepsiCo. Shyam is a senior executive with over 15 years embedding data driven analytical solutions, driving transformational business results in Fortune 100 companies. In his current role, he is responsible for PepsiCo’s Global Analytics agenda including capability development and deployment, enterprise consumer and syndicated data strategy, and elevating internal and external partnerships.
Before joining PepsiCo in 2012, he served as Vice President, Consulting Services, for Market Fusion Analytics. He has also held positions with Oracle and i2 Technologies. He is on the board of trustees for Marketing Science Institute.
He holds an MS from Purdue University and a BS from Indian Institute of Technology, Madras.
Shyam is a member of the Brand Investment & Valuation Project team.