Compelling Topics: Realtime Marketing, CMO Role & Tenure,
NIL+I Sponsorship, and Digital Marketing Accountability
Join us at MASB Fall Summit 2021 on Nov. 11, 9 AM – 4 PM at the historic Union League Club in Midtown Manhattan, New York City. Remote attendance through Zoom is also available. Request an invitation from events@themasb.org.
PROGRAM
Spotlight Interview: Steve Micolo, recent VP Marketing Execution, Subway
NIL+I Sponsorship Panel: Were early movers rewarded? What are early best practices?
CMO Role, Deliverables, and Tenure: Conversation with Stephen Diorio, Executive Director The Revenue Enablement Institute, MASB Fellow, and Forbes Contributor
Initial Report of the MASB Digital Marketing Accountability Project
The State of Marketing Accountability: MASB President/CEO Tony Pace
2021 Margaret H. Blair Award for Marketing Accountability Presentation
Interactive Breakout Sessions
Luncheon & Networking Social (in-person only)
The in-person event takes place at the historic Union League Club, 38 East 37th Street, New York, NY 10016 (corner of 37th Street & Park Avenue). Request an invitation from events@themasb.org.
