A talk on Social Media Measurement at MASB Winter Summit 2017 will be delivered by Ben Carlson, Chief Strategy Officer at Bradley and Montgomery, an innovative ad agency, and President and co-creator of Fizziology, the leading social media research firm in media and entertainment.
Carlson was working on a Microsoft video that trended on Twitter. Unable to find a good way to converge all of the social conversation into data, he invented one with creative partner Jen Handley.
“We cooked up a way to measure the social conversation, quantifying volume and sentiment, identifying patterns, and converting that data into stuff that means something.”
Serving studios, networks, production companies, talent and brands, Fizziology’s products include: Awareness and Intent Tracking, Marketing Analysis, Concept and Casting Positioning, Digital Content and Social Media Management, and Audience Insights and Trend Spotting.
Real-time ad analytics by iSpot.tv will be another topic presented at the summit, which brings Finance and Marketing thought leaders together to further the linking of marketing actions to financial performance.
MASB Marketing Accountability Summit ○ Feb 16-17, 2017 ○ Orlando, Florida
Contact firstname.lastname@example.org for more information.