HOW MARKETERS DRIVE GROWTH Dec 6

The World’s Most Influential CMOs Gather at Forbes on Fifth to Discuss the Contribution of Marketing to Growth and Enterprise Value

The Forbes CMO Practice and MASB will be hosting a morning workshop entitled “How Marketers Drive Growth” in a gathering of leading CMOs, Academics and Experts for a morning of discussion around the growing importance, complexity and contribution of marketing.

Jenny Rooney and Bruce Rogers of Forbes will lead a discussion with members of this year’s Forbes World’s Most Influential CMOs list, including Diego Scotti of Verizon, Nuno Teles of Heineken, and Raja Rajamana of Mastercard – about the growing importance of CMO to enterprise growth, profitability and shareholder value.

Members of the Forbes Marketing Accountability Initiative powered by MASB will continue the conversation about marketing accountability and emerging issues for 2018.

See AGENDA

To learn more contact sdiorio@forbes.com or RSVP via this link.