Bob Liodice

A MASB Director since 2010 and founding Trustee of the Marketing Accountability Foundation (2012), Bob Liodice is President and CEO of the Association of National Advertisers (ANA).

Prior to joining ANA in 1995, Bob was Vice President of Global Marketing and Sales for Grupo Televisa, a major worldwide broadcaster, and before that he spent more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.

Bob is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, The Partnership at, Advertising Educational Foundation, and the World Federation of Advertisers.

He holds bachelor degrees in accounting and management and an MBA in finance from New York University.