Kamel Jedidi

JedidiKamelA founding Trustee of the Marketing Accountability Foundation (2013), Kamel Jedidi  is the John Howard Professor of Marketing at Columbia Business School, New York. He has extensively published in leading marketing journals. His research interests include pricing, product positioning, and market segmentation. He was awarded the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science.

Kamel is Senior Editor for the Consumer Needs and Solutions journal and serves on the editorial boards for the Journal of Business-to-Business Marketing and the Journal of Classification. He has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies.

He holds a bachelors degree in economics from University of Tunis and master and PhD degrees in marketing and statistics from the Wharton School, University of Pennsylvania.

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