A founding member of The Boardroom Project (2004), founding Director of the MASB (2007) and founding Trustee of MAF (2012), Kate Sirkin is Executive Vice President and Global Research Director of Starcom Media-Vest Group (SMG), where she and her staff are recognized for translating raw data into insights that help build brands and businesses. She was promoted to the SMG Board in 2005.
Kate has left her mark on both sides of the Atlantic. A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher and began to leverage the power of media research in ways that would benefit clients and the industry as a whole. She is recognized as one of the most innovative thinkers in the research industry, sought out by the trade press for her point of view on the latest media trends, and as a frequent speaker at major conferences. She is currently an ARF board and executive board member.