Mitch Barns joined The Boardroom Project in 2004 as a founding member, became a founding MASB Director in 2007, and an MAF founding Trustee in 2012. In February 2013, he was appointed President, Global Client Services, for Nielsen, leading the efforts of its Watch and Buy client service teams across six regions worldwide. He became Nielsen’s CEO in January 2014.
Mitch began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management. Mitch joined BASES in 1997. In 2000, he relocated to Brussels where he served as Managing Director of BASES Europe, Middle East and Africa, leading the start-up of BASES’ local operations in that region. In 2002, his role expanded to include Asia-Pacific and Latin America. In 2004, he became head of the ACNielsen Analytic Consulting business globally while also leading its North American operations. In 2005, he became President of BASES, while retaining his role with the ACNielsen Analytic Consulting business. In 2008, Mitch became President, Greater China for Nielsen with responsibility for mainland China, Hong Kong and Taiwan.
He holds a BS in Business Administration from Miami University in Ohio and completed the Stanford Executive Program at the Stanford Graduate School of Business.