A founding Trustee of the Marketing Accountability Foundation (2013), Randall Beard is President for Expanded Verticals at The Nielsen Company and is a member of the Nielsen Executive Committee. Randall has built teams in virtually every major market in the world, living for 10 years in China, Japan and Canada. He is a leading and award winning C-Suite executive with 25+ years global Marketing and General Management experience across consumer packaged goods, financial services, and high-touch service brands, including Nielsen, Procter & Gamble, American Express and UBS.
Randall currently serves on the Advisory Boards of Nielsen Catalina Solutions and CityExplorer TV. He is a member of the M50 CMO group and the Marketing Executive Networking Group (MENG). Author of Randall Beard’s Blog, Mr. Beard is a frequent contributor to Branding Strategy Insider, MENG Blend, and other Marketing blogs. He is a frequent speaker at Marketing events and conferences such as Advertising Week, ARF, Media & Money, The CMO Club, iMedia, Digiday, etc., and can be seen or read in Ad Age, Forbes, Fortune, The New York Times, Fox News, USA Today, MSNBC and other media.
He holds an MBA from Darden and a BS from University of Tennessee, Knoxville.