Randall Beard

Randall BeardA founding Trustee of the Marketing Accountability Foundation (2013), Randall Beard is Group President with Cardlytics, which uses credit/debit card transaction data and predictive analytics to make marketing more relevant and measurable.  The former president for Expanded Verticals at The Nielsen Company, Randall has built teams in virtually every major market in the world, living for 10 years in China, Japan and Canada. He is a leading and award winning C-Suite executive with 25+ years global Marketing and General Management experience across consumer packaged goods, financial services, and high-touch service brands, including Nielsen, Procter & Gamble, American Express and UBS.

Randall is a member of the M50 CMO group and the Marketing Executive Networking Group (MENG). Author of Randall Beard’s Blog, he is a frequent contributor to Branding Strategy Insider, MENG Blend, and other Marketing blogs. He is also a frequent speaker at Marketing events and conferences such as Advertising Week, ARF, Media & Money, The CMO Club, iMedia and Digiday. He can be read in Ad Age, Forbes, Fortune, The New York Times, Fox News, USA Today, MSNBC and other media.

He holds an MBA from Darden and a BS from University of Tennessee – Knoxville.