MASB’s FINANCE in MARKETING Library is available on the YouTube MASB Channel.
Critical topics in marketing are presented with a financial and accountable perspective by today’s top minds in marketing measurement and research, including Joanna Seddon, Mike Hanssens, Paul Farris, Kevin Lane Keller, Dan McCarthy and many more.
Please subscribe as we are adding videos regularly (and we’re always looking for contributors).
https://youtube.com/c/masbmarketingaccountabilitystandardsboard
Another free educational resource from MASB!
