Marketing Dictionary Popularity Rising

Monthly users of the Common Language Marketing Dictionary website ( surpassed 12,000 in January, making this free educational resource the definitive source for marketing terms and definitions. The site has grown to include more than 1,700 edited marketing terms, with new ones being added monthly.

In 2010, a diverse group of marketing professors and corporate executives started the Common Language in Marketing Project to eliminate ambiguity, encourage trust and collaboration, and enhance marketing measurement and accountability through a commonly understood language of marketing. The dictionary is sponsored by the American Marketing Association (AMA), the Association of National Advertisers (ANA), the Marketing Science Institute (MSI), the Interactive Advertising Bureau (IAB) and the Marketing Accountability Standards Board (MASB), which manages the project.

A steady increase in the use of the site corresponded with the introduction of the Marketing Term of the Week on social media last year. It’s a great way for marketing professors to challenge their students or for CMOs to quiz their marketing teams.

To participate, join the LinkedIn group or follow @clmarketingdict on Twitter.