MASB Channel Weekly Feature: Practitioner’s View of Brand Valuation

In this week’s feature, Joanna Seddon, former President of Global Brand Consulting at Ogilvy and Chair of the AMA Marketing Hall of Fame, discusses how brand creates value and offers a new way of looking at the financial valuation of brands.

Don’t miss History of Metrics for the Financial Valuation of Brands, a spotlight interview with Joanna during MASB Summer Summit 2020 Session 3, Oct. 15, 1–4 PM.


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