MASB Summer Summit 2019

The 2019 MASB Summer Board Meeting & Summit takes place Aug. 8–9 at the historic Blackstone Hotel, 636 South Michigan Avenue, Chicago IL. The program runs from 8 AM – 5 PM followed by reception and dinner on Thursday, and 8 AM–Noon on Friday.

The program features:
Carpe Brand – An update on Marketing Accountability progress and the importance of brand by Tony Pace, MASB President/CEO
• Panel discussion with Northwestern Mutual Data Science Institute
• SC Johnson on Modern Marketing Reality
Hugo Lagarda of BBVA Compass on the Journey to Financial Measurement of Sponsorships
• Sponsorship Accountability Guidance
• Forbes Marketing Accountability Initiative powered by MASB with Stephen Diorio
• Presentation of inaugural Margaret H. Blair Award for Marketing Accountability
• Networking breakfast, reception and dinner

Also slated to attend are Pam Forbus, SVP Consumer Analytics, Insights & CRM at The Walt Disney Company, as well as brand experts Bobby Calder, Kellstadt Professor of Marketing at Northwestern University and Chair of ISO Technical Committee 289; and Kevin Lane Keller, E.B. Osborn Professor of Marketing in the Tuck School of Business at Dartmouth University.

We will also be presenting the inaugural Margaret H. Blair Award for Marketing Accountability.

The Blackstone (Marriott Autograph Collection) is located in the center of downtown Chicago, a 10-minute walk from the Art Institute of Chicago and the Willis Tower. The Magnificent Mile’s shops, Grant Park, and Museum Campus are all less than 1.2 miles away.

Contact events@themasb.org to request an invitation. Reduced-rate rooms are available through July 17.