MASB Summer Summit 2018

MASB Summer Summit 2018 BostonMASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing research and education programs.

The MASB 2018 Summer Board Meeting & Summit will be held at The Colonnade Hotel, 120 Huntington Ave, Boston MA 02116, 8 AM – 5 PM Thursday, August 9 (with dinner afterward), and 8 AM – Noon on Friday, August 10. To request an invitation, contact info@themasb.org.

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SUMMIT OVERVIEW

(subject to change)

Day 1 (Thursday)

NEW ISO STANDARD 20671– MARKETERS’ GOLDEN TICKET

FEATURED INTERVIEW: THE ACCOUNTABLE CMO
Denise Karkos, CMO, TD Ameritrade

HOW SUCCESSFUL MARKETERS ACCOUNT FOR MARKETING’S VALUE
Laura Patterson, President, VisionEdge Marketing

MEMBER SPOTLIGHT: TBA

DIGITAL MARKETING ACCOUNTABILITY
Charles Cantu, Digital Marketing Guru

COMMON LANGUAGE MARKETING DICTIONARY REPORT

MEMBER SPOTLIGHT: TBA

PANEL: EMERGING STANDARDS – ISO, SASB & LES

FINANCE IN MARKETING COURSE PROJECT REPORT
Neil Bendle, Associate Professor, Ivey Business School

PANEL: BOSTON CMOs & MARKETING LEADERS

PROGRESS ON THE MARKETING ACCOUNTABILITY JOURNEY
Tony Pace, MASB President/CEO

IN APPRECIATION: MEG HENDERSON BLAIR, MARKETING SCIENCE PIONEER 

Day 2 (Friday)

NETWORKING BREAKFAST with CMO PANEL
(hosted by the Forbes Marketing Accountability Initiative powered by MASB)

MMAP METRIC CATALOG PROJECT REPORT
Karen Ebben, Global Marketing Impact

MMAP AUDIT RESULTS: KANTAR MILLWARD BROWN

SPONSORSHIP ACCOUNTABILITY METRICS PROJECT REPORT
Karen Ebben, Global Marketing Impact

SPONSORSHIP METRICS OVERVIEW

CONTINUOUS IMPROVEMENT IN RETURN PROJECT REPORT

MEMBER SPOTLIGHT: TBA

SAMPLE QUALITY

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Mark Your Calendar
MASB WINTER SUMMIT 2019 •
Feb 26–27 SAN DIEGO