Marketing Accountability Summits

2017 MASB Summer Board Meeting & Summit
August 10-11Boston, Massachusetts

TEN YEARS AGO: THE MASB VISION (Meg Blair, MAF)
CONTINUOUS IMPROVEMENT IN RETURN PROJECT (Greg Banks, Foresight ROI)
MARKETING & FINANCE WORKING TOGETHER Panel (Tony Pace, MASB)
STATUS ON CIR PROCESS SCORECARD Panel (Jim Meier, MillerCoors)
KEYNOTE: BRINGING BRAND INTO THE BOARDROOM (Jennifer Barron, Deloitte)
BRAND VALUE AS PERCENTAGE OF MARKET CAP (Edgar Baum, Strata Insights)
BRAND INVESTMENT AND VALUATION PROJECT PHASE II (Frank Findley, MASB)
BRAND EVALUATION STANDARDS PROJECT (David Stewart, LMU)
BRAND VALUE NOT A TAXATION ISSUE (Michael Moore, LMU)
FINANCE IN MARKETING COURSE PROJECT (Kathryn Newton, BrandingDocs)
THE NEXT ARF (Scott McDonald, ARF)
MEASURING CROSS MEDIA (Kelly Johnson, ESPN)
VALIDATING SOCIAL MEDIA BUSINESS IMPACT (Foursquare)
MASB METRIC CATALOG (Karen Ebben, Global Marketing Impact)
MASB & MRC LEVERAGING AUDIT RESOURCES (Frank Findley, MASB)
MEASURING WORD OF MOUTH (Ed Keller, Keller/Fay)
COMMON LANGUAGE IA PLATFORM (Allan Kuse, MMAP Center)

DOWNLOAD SUMMIT OVERVIEW

Jim Meier of MillerCoors leading the Marketer Panel at Winter Summit 2017 in Orlando

Network with Our Finance and Marketing Thought Leaders

“I enjoyed the time spent learning more about the mission of MASB. The significant contribution the organization is making towards advancing the role, craft and science of Marketing was great for me to see through the summit.”  Hampton Bridwell, CEO, Tenet Partners

Biannual MASB board meeting & summit events are held each February and August for 1-1/2 days (all day Thursday – including reception & dinner – through Friday noon).

Attendance is open to MASB members and invited guests. Interested in attending?
Contact info@themasb.org to request an invitation.

Marketing accountability and financial performance are explored in depth through panel discussions and presentations by members and invited speakers. In addition, MASB project teams report on their progress. The event helps MASB directors and advisors determine the project agenda and guide projects under way.

SUMMIT NEWS              PAST SUMMIT PRESENTATIONS (Members Only)

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