Marketing Accountability Summits

Network with Our Finance and Marketing Thought Leaders

Biannual MASB Board Meeting & Summit events are held each February and August for 1-1/2 days (all day Thursday – including reception & dinner – through Friday noon). Marketing accountability and financial performance are explored in depth through panel discussions and presentations by members and invited speakers. In addition, MASB project teams report on their progress.

 February 22 – 23 New Orleans LA
Program TBA

 Aug 9 – 10 Boston MA
Program TBA

Attendance is open to MASB members & invited guests.
Contact to request an invitation.

ESPN’s Kelly Johnson addresses Cross Media Effectiveness at MASB Summer Summit 2017

“I enjoyed the time spent learning more about the mission of MASB. The significant contribution the organization is making towards advancing the role, craft and science of Marketing was great for me to see through the summit.”  Hampton Bridwell, CEO, Tenet Partners