MASB Marketing Accountability Summits

Start Your Marketing Accountability Journey

Join our thought leaders and influencers

Biannual MASB Board Meeting & Summit events are held each February and August for 1-1/2 days (all day Thursday – including reception & dinner – through Friday noon). Marketing accountability and financial performance are explored in depth through panel discussions and presentations by members and invited speakers. In addition, MASB project teams report on their progress.

MASB Winter Board Meeting & Summit 2018 will be held at the Sheraton Hotel, 500 Canal Street, New Orleans, 9 am – 5 pm Thursday, Feb. 22, with dinner afterward; and 9:30 am – Noon Friday, Feb. 23.

This will be in conjunction with the 2018 AMA Winter Academic Conference. (AMA discount rate available thru Jan. 19)


Attendance is open to MASB members & invited guests.
Contact to request an invitation.

MARK YOUR CALENDAR: MASB Summer Summit 2018 • Aug 9-10 • Boston

ESPN’s Kelly Johnson addresses Cross Media Effectiveness at MASB Summer Summit 2017

“I enjoyed the time spent learning more about the mission of MASB. The significant contribution the organization is making towards advancing the role, craft and science of Marketing was great for me to see through the summit.”  Hampton Bridwell, CEO, Tenet Partners