MASB Welcomes University of Georgia

Neil Bendle, Chair of the MASB Advisory Council, has moved to a new role as an Associate Professor of Marketing at the Terry College of Business, and the University of Georgia is joining the Marketing Accountability Standards Board as an academic member.

Neil Bendle at Terry College of Business

“MASB is an exciting organization with an important mission to drive marketing accountability,” said Bendle, “so I am especially pleased to announce that the University of Georgia has joined MASB to further its positive impact.”

Chartered by the state of Georgia in 1785, the University of Georgia is known as “the birthplace of public higher education in America.” The Terry College of Business, founded in 1912, is ranked in the top 15 public business schools and has a flagship Masters of Marketing Research program. With an exceptional faculty including chaired professors Charlotte Mason, John Hulland and Sundar Bharadwaj, it is well-known for a wide range of research on marketing strategy and consumer behavior.

At Western University’s Ivey Business School from 2010 to 2020, Bendle taught Competition and Competitor Analysis, a combination of game theory, marketing strategy and decision making, and Measurable Marketing, a combination of marketing and finance and consumer insights – how numbers should, or occasionally shouldn’t, drive marketing strategy. His PhD seminar Decision Making focused on decision theory, behavioral/experimental economics and evolutionary theory.

At Terry College, Neil is teaching Marketing Strategy in the undergraduate program and Applied Marketing Research Techniques in the Master of Marketing Research program.

Besides chairing the Advisory Council, Bendle co-leads MASB’s Finance in Marketing Education Project, which is developing the rapidly growing FINANCE in MARKETING Library on YouTube, a free, educational resource for marketing academics and practitioners alike. His Marketing Thought website contains useful information on marketing for managers, students and teachers.

Neil’s colleagues at Terry College are now MASB members as well and are welcome to get involved and join project teams.