Measured Thoughts Explores the Metrics of Success

For a unique view on marketing, listen to Measured Thoughts with David Reibstein, Professor of Marketing at The Wharton School and MASB Director Emeritus. Dave explores the metrics of success with upper management, and he takes calls during the show (844-942-7866) so you can share your perspective. The program airs Mondays4 pm – 5 pm Eastern, only on SiriusXM 132.


10/22 – Beth Comstock, former CMO of GE Corporate & Vice Chair of GE overall

10/29 – Collin Homes, founder and CEO of Chatmeter

11/5 – Janiene Ullrich, EVP Direct to Consumer at Francis Ford Coppola Winery

11/12 – Evergage

11/19 – TBD

11/26 – Stephen Diorio, Director of The Forbes Marketing Accountability Initiative powered by MASB

12/17 – TBD

More information and past programs are available at