MillerCoors Joins MASB

Jim Meier and Bill Berg have joined MASB as Charter Members on behalf of MillerCoors. Trustees have appointed Jim as a MASB Director and Bill as an Advisor.

Jim will be the first marketing finance practitioner on the MASB Board, and had this to say about their involvement: “Apart from talking to the MillerCoors CFO and Corporate Controller, I have also spoken to our VP of Marketing Insights, and there is a very high degree of interest by MillerCoors in your organization . . . we would like to be active rather than passive in our involvement.”

Jim is Senior Director, Marketing Finance, and Bill is Director, Market Intelligence, for MillerCoors.