New Leadership Roles for MASB Members

Pam Forbus PepsiCo

Former MASB Director Pam Forbus, Senior Vice President of Global Insights and Analytics for PepsiCo, became a Marketing Accountability Foundation Trustee in 2015. She has now assumed the role of MAF Treasurer, replacing MJ Tisor, who has retired and is now a trustee emeritus.


Peter Cushing, Associate Director of Global Analytics and Marketing Effectiveness at General Motors, became a MASB Advisor earlier this year and has now been named MASB Director. Karen Ebben is continuing as a director under the membership of her new firm, Global Marketing Impact.

As previously reported, Neil Bendle of Western University’s Ivey Business School has taken of the role of chair for the MASB Advisory Council.