Notre Dame’s Gaski Joins Advisory Council

The MASB Advisory Council is pleased to announce the addition of John Gaski PhD, Associate Professor in the Mendoza College of Business at Notre Dame. His primary research interests are the societal impact of marketing activity and power in the distribution channel. He is also a strong proponent of marketing accountability:

John Gaski Notre Dame Mendoza“Marketing tactics represent an application of resources – typically including an expenditure of funds. Like anything else in the world of financial management, therefore, the performance of those marketing operations needs to be identified, measured, and assessed as objectively and quantifiably as possible. I believe MASB is to be respected for taking on the accountability challenge.”

Dr. Gaski is the author of over 150 articles, papers, and monographs, and serves or has served on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Marketing Channels. In 1997, he was named one of the “108 Best Researchers in Marketing” by a peer-review study published in Marketing Educator.

He will co-lead the Common Language in Marketing Project team, which oversees the Common Language Marketing Dictionary.