WELCOME & ANNOUNCEMENTS (Allan Kuse, MMAP Center)
INTRODUCTION & CHARGE (David Stewart, LMU)
CONTINUOUS IMPROVEMENT IN RETURN (CIR) PROJECT: SCIENCE & GOVERNANCE (Rick Abens, Foresight ROI)
MARKETER MEMBER PANEL ON THE JOURNEY (Jamie Richardson, Kimberly-Clark)
BRAND INVESTMENT AND VALUATION PROJECT (BIV) PHASE II (Kevin Richardson, Nielsen & Frank Findley, MSW•ARS)
MAKING BIV STANDARD METRIC READILY AVAILABLE (Frank Findley, MSW•ARS)
KEYNOTE: ADDING BRAND VALUE TO ENTERPRISE FINANCIAL SYSTEMS
(Carsten Hahn, SAP & Jim Meier, MC)
FINANCE & MARKETING WORKING TOGETHER (Sunny Garga, [M]phasize)
PERSPECTIVE ON AD CAPITALIZATION & TAXATION (Michael Moore, LMU)
IMPROVING FINANCIAL REPORTING PROJECT (IFR) (Michael Moore, LMU)
REASONS FOR OTHER BRAND VALUATION MODELS (Bryn Anderson, Brand Finance)
SUMMARY & CALL TO ACTION (Meg Blair, MAF/MASB)
TOUR OF THE HISTORY & DISCOVERY CENTER, FLORIDA KEYS (Rich Russell)
MEASURING RETURN FROM PR & SOCIAL MEDIA (Katie Paine, Paine Publishing)
MAF MARKETING (John Willard, MASB & Erich Decker-Hoppen, MASB)
MASB FELLOWSHIPS (David Stewart)
MASB METRICS CATALOGUE (Karen Ebben, GM)
COMMON LANGUAGE IA PLATFORM (Earl Taylor, MSI)