Plummer Receives Trailblazer Award

Joseph Plummer
Joseph Plummer

At the Winter event, Joe Plummer was presented the MASB Trailblazer Award, in recognition of his “blazing a trail for others to follow through unsettled country or wilderness.”

Joe became a member of The Boardroom Project in 2006, a Founding Director of the resulting MASB in 2007 and a Founding Trustee of the Marketing Accountability Foundation in 2012.

He said in 2006 and again upon receiving the award: “As with the Quality movement, this will not be easy. It’s going to take a lot of time and effort. If it were easy, someone would have already tackled these crucial issues. However, the payoff for the marketing profession is worth the time, effort, and money. It’s the right thing to do and right time to do it!”