Projects Under Way

BRAND INVESTMENT & VALUATION (BIV) PHASE 2

Having created an empirically proven model for valuing brands & guiding investment decisions, the objective is now to extend the BIV model to drivers of brand preference/choice. READ MORE…

COMMON LANGUAGE FOR MARKETING & METRICS

Establishing industry endorsed common language and definitions to eliminate ambiguity in marketing terminology and encourage trust and collaboration within and across the marketing industry & business communities.  READ MORE…

CONTINUOUS IMPROVEMENT IN RETURN

Applying the science of measurement and process management to marketing, resulting in continuous improvement over long periods.  READ MORE…

IMPROVING FINANCIAL REPORTING (IFR)

Setting generally accepted brand investment and valuation standards for the inevitable time when the reporting of brand value is required for internally developed brands. READ MORE…

THE MASB BOOK I

Compiling the best of MASB in a book that provides a rallying point for those committed to greater accountability in marketing, the development of standards for marketing reporting, and a stronger role for marketing in strategic decision-making.  READ MORE...

MMAP MARKETING METRICS CATALOGUE

Designed to provide vendors and users of marketing metrics with a systematic way of thinking about them, the criteria for assessing their usefulness, their relationships between one another, and their relationships to measures of financial performance.  READ MORE…

PROJECTS COMPLETED

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