Projects Under Way

MASB projects are staffed by teams comprised of MASB directors and advisors supported by MASB staff members. Each team meets monthly and provides an update at each bi-annual MASB Summit.

BRAND INVESTMENT & VALUATION (BIV) PROJECT Phase II

Having created an empirically proven model for brand valuation & guiding investment decisions, the objective is now to extend the BIV model to drivers of brand preference/choice. READ MORE…

IMPROVING FINANCIAL REPORTING (IFR) PROJECT

Setting generally accepted brand investment and valuation standards for the inevitable time when the reporting of brand value is required for internally developed brands. READ MORE…

CONTINUOUS IMPROVEMENT IN RETURN PROJECT

Applying the science of measurement and process management to marketing, resulting in continuous improvement over long periods.  READ MORE…

MMAP MARKETING METRICS CATALOGUE

Designed to provide vendors and users of marketing metrics with a systematic way of thinking about them, the criteria for assessing their usefulness, their relationships between one another, and their relationships to measures of financial performance.  READ MORE…

COMMON LANGUAGE IN MARKETING PROJECT

Establishing industry endorsed common language and definitions to eliminate ambiguity in marketing terminology and encourage trust and collaboration within and across the marketing industry & business communities.  READ MORE…

PROJECTS COMPLETED

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